Branding Design ___ 2018
John Wood is a family business dedicated to the design of furniture with top quality materials and finishes that reflect their quality craftsmanship.
To approach this brand we have relieved and looked for visual referents and textures that reflect what the brand expresses from its formal matter and its final composition.
They are exclusive designs with a clear concept inspired from the top.
Based on the materials used and the raw materials of the products, we have taken as reference the following corporate colors, as part of the brand identity, each of these colors, apart from having its own character, coexist among themselves.
The application of the logo is in Pantone Process Black, and Pantone 627 C as the main colors. For lows, miscellaneous and typographic details Pantone 7506 C and Pantone 871 C with gold details. The latter will be used on special occasions, where they can be replaced by gold stamping or gold ink.
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