Now that you know what the primary function of a designer is, here I am going to explain a little about some arguments that will make you see what the design can do for your business:
1. Design is the complement of your business identity
Each individual has his own personality that is projected through tastes or choices (almost unconscious). For example, what kind of movies we watch, what are our hobbies, how we talk and even how we dress, these elements are not our personality in itself, but the complement that help us to project our personality rightly. The same thing happens with the design.
A design can be flashy or discreet, black and white or color, you can use photographs or illustrations ... the resources are many, but the sea that were the elements that we choose, we always communicate something and that is irreducible, since each element Reinforces the message to the consumer of the client.
2. Design helps to differentiate from others and recognize you
If you see a pipe, you will immediately recognize the "Nike" brand as if you see a yellow m you will associate with "Mcdonalds" and a red label soda will not say "Coca-Cola". Design is the tool by which a customer will recognize your business.
These are graphic elements such as color, shape and type (among other things) that act as reminders. The purpose of the design is to make the seas memorable so that others recognize you easily.
3. The design of the help to transfer just what you want, correctly
Mastering the great fan offered by the graphic resources is what the designer does to manage the image and project it to its specific audience. A branding studio, your audience and your brand that brand TU brand more effective and achieve conveys the message correctly.
4. The design is for ALL types of companies
One must end with the idea that the design of a brand, a "logo" or brand is for large companies.
The truth is that today with competitiveness, the user is accustomed to see all kinds of images, and that the company stands out from the rest, goes a MUCH of the visual image that it conveys, how it transmits it and Under which means your message is displayed ...
5. For all this, the design is not an expense, but an INVESTMENT that your company NEEDS
For all that has been developed previously, the design is a tool that achieves different communicational purposes and has repercussions within your income.
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