The masters of color, all those who work at the Pantone Institute (world reference in color and design issues), are within this second typology and by this time they always discover what the ‘color of the year’ will be. They have already forgotten the 'Living Coral' that has accompanied us throughout 2019 and they have already announced that the 'Classic Blue' has been the tone chosen to dye 2020. As the name implies, the Pantone tone 19-4052 It is a classic and timeless color, perfect for the 12 months that await us.
“An unlimited blue that evokes the vast and infinite night sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication, ”said Leatrice Eiseman, executive director of the Pantone Color Institute, at the time of her presentation of the color of the year.
The annual color is chosen based on "what is happening in our global culture at any given time." According to Pantone, it will be the color that will mark the trends in the world of fashion, interior design, textiles and (of course!), Graphic design. To reach the final selection of each year, color experts analyze the market thoroughly in search of new influences. These include the entertainment industry, filming films, itinerant art collections, new artists, fashion, all areas of design, popular tourist destinations and new lifestyles, game and fun trends and socio-economic conditions. Likewise, these influences may come from new technologies, materials, textures and effects that affect color, from relevant social media platforms and even from sporting events of global projection.
We do not know if the Classic Blue will meet the expectations of the American company or if we will finally have the brand new color of the year even in the soup, but we like the reasons that explain why the balance has turned to the blue: it instills calm, confidence and connection .
In a time when technology is still ahead of the human capacity to process everything, it is easy to understand why we gravitate towards colors that give off honesty and offer the promise of protection. As a reliable, non-aggressive and easily recognizable color, the PANTONE 19-4052 Classic Blue lends itself to a relaxed interaction.
Pantone concludes, "This blue tone highlights our desire for a stable base on which to build as we cross the threshold into a new era." How exiting! There we go. Can you come with us?